Unmistakable Jeep styling; pickup truck utility; off-roading ability; athletic engine options. The Jeep Gladiator starts at around $33,500, making its base price a bit more expensive than its main rivals including the Toyota Tacoma and the Ford Ranger. However, the low starting price of the Tacoma and Ranger can mostly be attributed to the stripped out base models that are often sold as commercial fleet vehicles. There is no equivalent Gladiator trim, as even the base model comes well equipped both in terms of both interior amenities as well as in terms of more concrete mechanical items like 4-wheel drive and a V6, both of which are standard across the Gladiator range.