Towing capacity; turbocharged engines; available in a huge variety of trims; improved gas mileage; rugged durability. The F-150 might be the most important vehicle made by Ford. It continues to be one of their top selling vehicles, encouraging Ford to put their best foot forward with the 2015 model. The F-150 competes with the Dodge Ram, the Chevrolet Silverado and the GMC Sierra 1500 among others, in the full sized truck category. Ford is clearly pushing their new technology and new ideas with the F-150 offering lots of options not available anywhere else in this class, such as a 360 degree camera and integrated loading ramps stowed in the pickup bed. A smaller, more fuel efficient Ecoboost engine is also available for 2015, which should further improve fuel economy while providing the same kind of horsepower that would normally be delivered by mid-grade V8 engines. At the same time, the F-150 continues to excel at traditional truck tasks, with a best in class towing capacity of 12,200 lbs. when properly equipped.