Towing capacity; efficient turbocharged engines; available in a variety of trims; improved gas mileage; rugged durability. The F-150 might be the most important vehicle to the Ford motor company. It continues to be one of their top-selling vehicles, encouraging Ford to put their best foot forward with the 2019 model. The F-150 competes with the Ram, the Chevrolet Silverado and the GMC Sierra 1500, among others, in the full-sized truck category. Ford is clearly pushing its new technology and new ideas with the F-150, offering plenty of options not available anywhere else in this class, such as a 360-degree camera and integrated loading ramps stowed in the pickup bed. A smaller, more fuel efficient EcoBoost engine is also available, which should further improve fuel economy while providing the same kind of horsepower that would normally be delivered by mid-grade V8 engines. At the same time, the F-150 continues to excel at traditional truck tasks, with a best in class towing capacity of 12,200 pounds when properly equipped.